Fast track your success: Workshop 5

Balancing supply and demand for marketplaces

The fifth in our series of collaborative workshops will be held on October 2nd at Paybase’s London office. This workshop will be all about balancing supply and demand for marketplaces.

But, what does it mean to balance supply and demand? Put simply, it's the split of buyers and sellers that a business needs for their marketplace platform to succeed. With too few buyers, sellers will not join a marketplace; with too few sellers, there is not enough supply to attract buyers. It is one of the most important considerations for marketplace platforms - and therefore a perfect topic for our fifth workshop.

N.B. You do not have to have attended any of our previous workshops for this to be relevant. We have a new theme for each event!

Below is a schedule of how the evening will unfold:
  • 18:30 - 19:00: Arrival and Networking
  • 19:00 - 19:10: Introduction
  • 19:10 - 19:40: Balancing supply and demand - basic principles, why it’s important, and Case Study of two food marketplaces: FeedUp & WiFifo, by Austin Tasker, Founder of FeedUp
  • 19:40 - 20:00: Learnings from scaling European's largest service marketplace - How to manage the demand vs. supply side, by Claas Stüdemann, Head of Operations UK/IE of Helpling
  • 20:00 - 20:20: Networking break
  • 20:20 - 21:00 - Balancing supply and demand from a Geographic perspective, using data science to balance supply & demand - by Paul Cook, Growth and Analytics advisor for Hiyacar, Esme Loans, Licklist, Booxscale, etc.
  • 21:00 - 21:15: Final Networking & Drinks

Who are the speakers?

We have gathered a panel of professionals with hands-on marketplace experience who can give you the tools to succeed

Austin Tasker
Co-Founder at WeFiFo

Claas Stüdemann
Head of Operations UK/IE at Helpling

Paul Cook
Former Head of Insight at JUSTEAT and currently Growth and Analytics advisor to Esmeloans, Hiyacar, Shepper and Booxscale amongst others


5 Tanner St, Bermondsey, London SE1 3LE

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